Promo, viral, activationVISIT WEBSITE
AutoMac It is not the most fun of McDonald´s place and people is manifested in social networks claiming for delays at the point of sale.
This is why, that the customer expected a creative proposal in one of the year's funniest days: Halloween!
We created a regional campaign of content where we wanted people to see the AutoMac as one member of the DNA of the brand and not only as a transactional point.
What better day than Halloween to make a completely different dynamic? For us, they represent 24 hours where we can put the side routine and be who we want to be and what we did was to invite people to not go in car... but to be truck and go through the Automac.
In addition, we support with influencers who amplified and generated awareness and engagement around the activation.
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